Marketing Strategy

Marketing Strategy

Nutrifood is manufacturing company. This company produced powder beverage

For marketing strategy nutrifood used marketing mix that was known well as the 4P’s, there are product, price, place and promotion.

Product

In the production Nutrifood produced Nutrisari. After knowing the market of fruit juice is good the company made new product is Nutrisari Hi- Calcium, and this to make the consumer like the product. And every years the company made a new innovation flavored beverage for example Florida orange with lime mix between orange and lime

Price

For determine the price, nutrifood use below the market method. Although this product has low price but it has good quality. The company uses this method because it can interest consumer, after the company gets many customer the price will be increase

Placement

The company channels the product through mediator that will send to the last consumer. This channel distribution is needs for speeding up product wide spread to consumer. Because this product is convenient good. So, the distribution channel uses intensive distribution in which the number of distribution used a lot. They can reach consumer whenever and everywhere. They need the product the distribution channel starts from producen, agent, grocery retailer and last is consumer

Promotion

For promotion pt.Nutrifood uses various ways, that is

a . using advertisement

The company user advertisement intelevision and radio to make the advertisement interesting. The company uses artist, this advertisement is presented in effective time, on which many consumer have free time. Besides that the company also uses newspaper and magazine because when the consumer can not watch the advertisement in television they can still see it in newspaper and magazine the company uses advertisement because it is the right choice to introduce the product to consumer.

b . using sales promotion

The company uses sales person to promote the product. Sales person are placed in the strategic area. For example in supermarket, strategic area by giving tester to the consumer, this way conducted in order to the company can do direct communication with their consumer.

My Opinion

PT.Nutrifood used marketing strategy to marketing its product, and hope from this strategy can to sell increase. 4P’s is one of the effective strategy, and this standard of marketing stategy

consumer segmentation and consumer behavior

product of PT.Nutrifood is
1. Nutrisari
2. Frutilo
3. Hore
4. Stay Slim
5. L-Men
6. Tropicana Slim HiLo
7. HiLo and etc

Segmentasi Of Product Is:
1. Nutrisari
Nutrisari have two kind that is
a. Nutrisari
segmentation of Nutrisari is all people
b. Nutrisari Hi-Calcium
this product to suggest for people which to suffer diabetes, but this product can also to
consume all people and good for children which age 1 years

2. Frutilo
frutilo is powder beverage which to produce for teenagers, adult with have full stely.

3. Hore
hore is form expresi indonesian people to feell gladness and happy.

4. Stay Slim
this product for student which studyed in university, stay slim can help to rimember about
study.

5. L-Men
have two kind as below:
L-Men Gain Mass
L-Men ISO Power
the product segmentation is male

6. Tropicana Slim HiLo
to segmentation from this product is head man and adult.

7. HiLo and etc
for HiLo have 4 kinds that is:
HiLo Active
segmentation for people which aktiv with age between 19 until 50 years
HiLo Gold
to segmentation people with age more 50 years
HiLo Soleha
for female with to use muslim dress
HiLo Joint +
segmentation for adult

Consumer Behavior
a. The Consumer think
Consumer think that contain of PT Nutrifood many vitamin and calcium which required by our body. So, their buy produk of PT.Nutrifood to fulfill it.

b. The Consumer Influenced
The consumer choose product of PT Nutrifood influence by promotion form media television or magazine, and their influence by packaging product which drawing.

c. The Consumer Behave
The consumer of PT Nutrifood buy the product in kiosk, their no must to go to elite places

My Opinion
Product of nutrifood have segmentation which different each other and to consumer bihavior PT Nutrifood doing best and become powder beverages especially between it competitor, for the satisfaction of consumer.

Product
Product from Pt.Nutrifood is:
1. Nutrisari
2. Nutritea
3. Hore
4. Hilo
5. Tropicana Slim
6. Frutilo Magic and etc

But in here i want to explain about product specific is Nutrisari

This is the picture of Nutrisari


Nutrisari is fruit flavour beverage that can give you freshness and also contains nutrition that are needed by our body. Nutrisari is made from natural flavour. does not contain preservatives and sweetener and is also very nutritious.

Innovation
Pt.Nutrifood to perform innovation of nutrisari in flavour and packaging
Nutrisari has 11 flavour, as below:
1. sweet orange
2. tangerine
3. lime
4. mandarin orange
5. florida orange
6. florida orange with lime
7. american sweet orange
8. guava
9. mango
10. sweet mango
11. sweet quavana

for the packaging of nutrisari have 4 variation, that is:
1. pitcher
2. pouch
3. refill
4. sachet

contain nutrition in nutrisari is:
1. vitamin C, A and E
2. niacin
3. phosphorus
4. folate

Competitor
competitor from nutrisari is marimas and jasjus. and this is 3 big beverage category of powder value and brand value is:
1. Nutrisari with brand value 232.62
2. Marimas with brand value 102.7
3. Jasjus with brand value 34.1

Expected finding
from data above is we know nutrisari give many flavour with packaging variation. and nutrisari become powder beverage especially between marimas and jasjus

My opinion
1. Nutrisari can become powder beverage especially in Indonesia. and by having content of nutrition with enough for our body.
2. Nutrisari can also defeat its competitor.

Nutrifood Company

NUTRI FOOD COMPANY

1. Company Profile
   

a. Company Profile

Company Name : Nutri Food Company

Address : Jl. Ciawi No 280 A Bogor

Head Office in Jl. Rajabali II No 3

Kawasan Industri Pulagadung

Jakarta

Products : Nutrisari Bergizi

Nutri Tea

Frutillo

Hore

Fresh Up

Nutrisari Hi-Calcium Plus Vitamini D

b. History of Nutri Food Company

The place of company was in Jl. Ciawi no 280 A Bogor with head office in Jl.Rajabali II No 3 kawasan industri pulogadung, Jakarta. The form of this company was a PT. this company has 442 employees.

Supported with strong and wide distribution network, products of Nutri Food company are available throughout Indonesia and some overseas countries.

2. Vision and Mission
a. Vision
To be the market leader for powder beverages especially in to developing country
b. Mission
To try the best understand the needs and hopes of our consumer

3. Organization
This company is based on a flat organization and encourages team work between individual departments and companies. This dynamic structure enables us to be response to changing market demands.

4. Company culture
To culture this company is
a. Collaboration
b. Innovation
c. Respect and etc

5. Activity
to activity is
a. providing consumer service, with service handled by department of Customer Satisfaction.
b. Giving of opportunity to student to the project of which related to their study area in company.

my opinion
My opinion about nutrifood company is company with many product, for example is nutrisari bergizi, nutri tea, nutri Hi-Calcium Plus Vitamin D and this product have content and excess of nutri which different and give place to production which strategic in was jl.ciawi no 280 A Bogor, with head office in jl.Rajabali II no 3 kawasan industri pulogadung jakarta. and the form of this company was a PT. and with existence of mission and from it self company can help support to employees in production. product and this company to use flat organization, with flat organization not yet difference and all give some responsibility nutrifood also care to consumer or society existence activity in company.