Rabu, 22 Oktober 2008

Product
Product from Pt.Nutrifood is:
1. Nutrisari
2. Nutritea
3. Hore
4. Hilo
5. Tropicana Slim
6. Frutilo Magic and etc

But in here i want to explain about product specific is Nutrisari

This is the picture of Nutrisari


Nutrisari is fruit flavour beverage that can give you freshness and also contains nutrition that are needed by our body. Nutrisari is made from natural flavour. does not contain preservatives and sweetener and is also very nutritious.

Innovation
Pt.Nutrifood to perform innovation of nutrisari in flavour and packaging
Nutrisari has 11 flavour, as below:
1. sweet orange
2. tangerine
3. lime
4. mandarin orange
5. florida orange
6. florida orange with lime
7. american sweet orange
8. guava
9. mango
10. sweet mango
11. sweet quavana

for the packaging of nutrisari have 4 variation, that is:
1. pitcher
2. pouch
3. refill
4. sachet

contain nutrition in nutrisari is:
1. vitamin C, A and E
2. niacin
3. phosphorus
4. folate

Competitor
competitor from nutrisari is marimas and jasjus. and this is 3 big beverage category of powder value and brand value is:
1. Nutrisari with brand value 232.62
2. Marimas with brand value 102.7
3. Jasjus with brand value 34.1

Expected finding
from data above is we know nutrisari give many flavour with packaging variation. and nutrisari become powder beverage especially between marimas and jasjus

My opinion
1. Nutrisari can become powder beverage especially in Indonesia. and by having content of nutrition with enough for our body.
2. Nutrisari can also defeat its competitor.