consumer segmentation and consumer behavior

product of PT.Nutrifood is
1. Nutrisari
2. Frutilo
3. Hore
4. Stay Slim
5. L-Men
6. Tropicana Slim HiLo
7. HiLo and etc

Segmentasi Of Product Is:
1. Nutrisari
Nutrisari have two kind that is
a. Nutrisari
segmentation of Nutrisari is all people
b. Nutrisari Hi-Calcium
this product to suggest for people which to suffer diabetes, but this product can also to
consume all people and good for children which age 1 years

2. Frutilo
frutilo is powder beverage which to produce for teenagers, adult with have full stely.

3. Hore
hore is form expresi indonesian people to feell gladness and happy.

4. Stay Slim
this product for student which studyed in university, stay slim can help to rimember about
study.

5. L-Men
have two kind as below:
L-Men Gain Mass
L-Men ISO Power
the product segmentation is male

6. Tropicana Slim HiLo
to segmentation from this product is head man and adult.

7. HiLo and etc
for HiLo have 4 kinds that is:
HiLo Active
segmentation for people which aktiv with age between 19 until 50 years
HiLo Gold
to segmentation people with age more 50 years
HiLo Soleha
for female with to use muslim dress
HiLo Joint +
segmentation for adult

Consumer Behavior
a. The Consumer think
Consumer think that contain of PT Nutrifood many vitamin and calcium which required by our body. So, their buy produk of PT.Nutrifood to fulfill it.

b. The Consumer Influenced
The consumer choose product of PT Nutrifood influence by promotion form media television or magazine, and their influence by packaging product which drawing.

c. The Consumer Behave
The consumer of PT Nutrifood buy the product in kiosk, their no must to go to elite places

My Opinion
Product of nutrifood have segmentation which different each other and to consumer bihavior PT Nutrifood doing best and become powder beverages especially between it competitor, for the satisfaction of consumer.